Event Marketing online
We’ll explore cost effective ways to market your event – between traditional media (radio, newspaper), and digital marketing.
In this chapter, you’ll figure out who your ideal event attendees are, how to create profiles on them, and gather information about what media sources they consume. We’ll also look at how we can use this data to create new sponsorship opportunities, and media spotlights.
In this chapter, we’ll work together to build strategic marketing campaign using a template to help us identify our goals, tactics, and timing for your next event.