shop intensive

When you’re a retail shop owner with a lot of passion, you need a store that showcases your best products. Time to whip your inventory into shape! Experience the relief of a freshly-created, beautiful new online storefront, point of sale system and inventory management getting you serving your shoppers – fast.

beautiful online stores for selling your products

If you’re ready to expand and grow your shop with a powerful new brand and online storefront, let’s work together so you can finally have the store you’ve been dreaming of to show off your products and attract new shoppers.

I fell in love with eCommerce when I used it to sell our family farm’s vegetables off the back of our truck. I have been coding and building websites for the last 19 years. I’ve created a lot of different kinds of sites from portfolios to blogs to shops.

How it works (in 10 days)


You are fill out a Brand Intensive Workbook to clarify where you’re at. From your answers, I build a custom Shop Intensive Road Map, and we chat to review and discuss our build plan.

01. SystemS

We set up the systems (domains, hosting, Shopify, themes, email list, graphic design, social media).

02. brand guide

We dive deep into creating a brand guide for your business, picking colours, clarifying values, purpose and vision and designing a or refreshing your logo.

03. product inventory

We’ll dive into the big hairy of creating the product inventory sheet and come up with a realistic plan to get all your products into the online store.

04. clients

We clarify who your clients are and line up what products go with what type of client. We find out what social media your clients use and their language.

05. product categories

We’ll review your current stack of products and identify product categories and manufacturers. We’ll create product category pages for up to 4 of your product types, complete with banners, images, and compelling copy.

00. Draw Down

We’ll take a break for the weekend and let our conversation and inspiration draw down as we have a little fun!

06. products

We’ll load 10-15 products into your store, and learn how to tag them, categorize them, write compelling copy and optimize them for SEO.

07. Home + About

We start putting together the about page with the story of your business, your expertise, headshot. We’ll add your home page and link all the other pages to it. We’ll add an opt-in box and hook it up to any social networks.

08. Tweaks

We’ll work together to clean up any errors, omissions, or weird punctuation and make sure everything is how you want it to be.

09. optimize

We’ll optimize your shop and make sure it’s running quick. We’ll also install Facebook Pixel, Google Analytics and set up your Google for Business listing.

10. Training

We’ll get together for a 1 hour training session showing you exactly how to use, update and maintain your new Shopify site on Zoom. I’ll send you the recording, and a link of all of our templates and guides that we created in this process.

what my clients are saying

We worked together in building my first-ever website & online store for my boutique and gotta say, she kept me on my toes.

Holly is super organized but also, amazingly efficient. Holly has so much knowledge in this field. Its truly reassuring to partner with someone like her to launch an online store.

Mélanie Pieschke

Owner, Jolie Folie

Holly is our go-to digital marketer. We have worked together for over a year since building our online store together. She incorporated new ideas and strategies that have made our fulfillment process easier.

Holly understands our world – she has even picked up common language and knowledge of our products. If you want a partner to help you build your business who will go above and beyond, and think outside the box, look no further.

Christie Phillips

Owner, EuroStyle Flower Market


Every project is unique, but here’s the nitty-gritty of what my prices include. Get in touch to learn more.

Frequently Asked Questions

How do I get started?
Here’s how to get started:

1. Book a time for a free 30-minute coffee call below.
2. Meet me for a free 30-minute call
3. Pick a design start date and make the deposit payment to secure your spot

How do I pay?
You will pay in 2 instalments. The first payment is due before we start, the second after your website is live. You’ll receive an invoice for each payment that you can pay through bank transfer, or credit card.
I need something that's not on here.
Let’s chat and I’ll see if I’m able to help you with that.
What about the cost of Shopify?
You can view the subscription cost per month for Shopify here. You would need at least Basic Shopify to complete this Intensive.
How long does it take?
It takes 10 business days.

I recommend clearing your schedule for these days (you absolutely can’t run a store and develop this at the same time) and focus exclusively on the Shop Intensive project.

We check in and co-work together by phone or Zoom each day for approx 2 hours in the morning, develop our action list, then work separately on different elements after that.


Get in touch for a free, no-obligation coffee call. We’ll get to know each other, talk about your vision for your website and see if we’re a good fit. If it is, I’ll recommend options and together we’ll decide what’s right for your business now, and what elements will be better for a later phase.

The calendar below displays available times in YOUR time zone to make it as easy as possible. Scroll through the available day options using the left + right arrows. Click a day that works best for you to see the exact times that are available.